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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 6: Business Markets and Business Buyer Behavior
  5. Question
    ________ May Help Shape Product Specifications, but Their Major Role
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________ May Help Shape Product Specifications, but Their Major Role

Question 7

Question 7

Multiple Choice

________ may help shape product specifications, but their major role is to select vendors and to negotiate.


A) Gatekeepers
B) Deciders
C) Buyers
D) Influencers
E) Users

Correct Answer:

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