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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    With Technology Advances Making It Simple to Contact Many Customers
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With Technology Advances Making It Simple to Contact Many Customers

Question 134

Question 134

True/False

With technology advances making it simple to contact many customers at once, companies have moved toward mass marketing over target marketing.

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