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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Intermarket Segmentation Refers to Forming Segments of Consumers Who Have
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Intermarket Segmentation Refers to Forming Segments of Consumers Who Have

Question 137

Question 137

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Intermarket segmentation refers to forming segments of consumers who have different needs and buying behaviors in a given geographical region.

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