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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
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    Even When Competing Offers Look the Same, Buyers May Perceive
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Even When Competing Offers Look the Same, Buyers May Perceive

Question 144

Question 144

Multiple Choice

Even when competing offers look the same, buyers may perceive a difference based on ________ differentiation.


A) image
B) people
C) price
D) channel
E) services

Correct Answer:

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