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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Which of the Following Variables Are the Most Popular for Marketers
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Which of the Following Variables Are the Most Popular for Marketers

Question 28

Question 28

Multiple Choice

Which of the following variables are the most popular for marketers to use in segmenting customer groups?


A) ethical
B) psychographic
C) demographic
D) behavioral
E) geographic

Correct Answer:

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