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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    The Customer-Driven Marketing Strategy Involves Four Steps: Market Segmentation, Market
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The Customer-Driven Marketing Strategy Involves Four Steps: Market Segmentation, Market

Question 33

Question 33

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The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.

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