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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Psychographic Segmentation Divides Buyers into Different Segments Based on Lifestyle
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Psychographic Segmentation Divides Buyers into Different Segments Based on Lifestyle

Question 6

Question 6

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Psychographic segmentation divides buyers into different segments based on lifestyle or personality characteristics.

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