Which of the Following Is the Reason a Company May

Multiple Choice

Which of the following is the reason a company may choose not to focus on the largest, fastest-growing segments?

A) The smaller segments may be more profitable to the firm.
B) It may lack the skills to serve larger segments.
C) The right size and growth characteristics don't match its goals.
D) The segments may be too competitive.
E) It may lack the physical and financial resources to serve larger segments.