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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Explain the Different Segmentation Variables Used in Segmenting Consumer Markets
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Explain the Different Segmentation Variables Used in Segmenting Consumer Markets

Question 71

Question 71

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Explain the different segmentation variables used in segmenting consumer markets.

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1. Geographic segmentation calls for div...

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