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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    When Competitors Use Differentiated Marketing to Focus on the Customer's
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When Competitors Use Differentiated Marketing to Focus on the Customer's

Question 70

Question 70

True/False

When competitors use differentiated marketing to focus on the customer's needs, a firm should use undifferentiated marketing to compete with them.

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