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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    When an Effective Program Can Be Designed for Attracting and Serving
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When an Effective Program Can Be Designed for Attracting and Serving

Question 94

Question 94

Multiple Choice

When an effective program can be designed for attracting and serving a particular segment, the segment is best described as ________.


A) accessible
B) measurable
C) competitive
D) actionable
E) differentiable

Correct Answer:

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