Multiple Choice
Which of the following is an example of a pure tangible good?
A) a laptop with a comprehensive warranty for three years
B) an online shoe retailer that provides free home delivery
C) an agency that offers free legal advice
D) a credit card
E) a bag of potato chips
Correct Answer:
Verified
Correct Answer:
Verified
Q24: Which of the following is one of
Q25: What is the core customer value a
Q26: What are the different brand sponsorship options
Q27: Service _ means that services cannot be
Q28: Product planners need to consider products and
Q30: Branding decisions include determining a product price.
Q31: Service companies can differentiate their service delivery
Q32: Services are growing more slowly in the
Q33: Refer to the scenario below to answer
Q34: Brand _ refers to how consumers feel