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    Principles of Marketing
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    Service ________ Means That Services Cannot Be Stored for Later
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Service ________ Means That Services Cannot Be Stored for Later

Question 27

Question 27

Multiple Choice

Service ________ means that services cannot be stored for later sale or use.


A) consistency
B) perishability
C) variability
D) intangibility
E) inseparability

Correct Answer:

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