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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    ________ Contributes to a Product's Usefulness as Well as to Its
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________ Contributes to a Product's Usefulness as Well as to Its

Question 167

Question 167

Multiple Choice

________ contributes to a product's usefulness as well as to its looks.


A) Sensational style
B) Good design
C) Quality
D) Consistency
E) Packaging

Correct Answer:

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