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    Principles of Marketing
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    Costco's Kirkland Signature Products Are an Example of a ________
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Costco's Kirkland Signature Products Are an Example of a ________

Question 168

Question 168

Multiple Choice

Costco's Kirkland Signature products are an example of a ________.


A) national brand
B) support brand
C) private brand
D) generic brand
E) manufacturer's brand

Correct Answer:

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