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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    Brand ________ Refers to How Highly Consumers Regard and Respect
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Brand ________ Refers to How Highly Consumers Regard and Respect

Question 80

Question 80

Multiple Choice

Brand ________ refers to how highly consumers regard and respect the brand.


A) esteem
B) conformance
C) differentiation
D) relevance
E) knowledge

Correct Answer:

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