Executives at an Automobile Manufacturing Company Conducted a Brainstorming Session

Multiple Choice

Executives at an automobile manufacturing company conducted a brainstorming session for selected employees. This session resulted in a large number of ideas for developing new cars after extensive R&D. The executives then planned to filter out the best ideas during the ________ stage.

A) business analysis
B) idea generation
C) concept testing
D) idea screening
E) concept development