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    Principles of Marketing
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    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    Which of the Following Groups Do Marketers Involve for the Process
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Which of the Following Groups Do Marketers Involve for the Process

Question 51

Question 51

Multiple Choice

Which of the following groups do marketers involve for the process of concept testing new products?


A) suppliers
B) employees
C) target consumers
D) manufacturers
E) competitors

Correct Answer:

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