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    Principles of Marketing
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    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    A Detailed Version of a New Idea Stated in Meaningful
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A Detailed Version of a New Idea Stated in Meaningful

Question 58

Question 58

Multiple Choice

A detailed version of a new idea stated in meaningful customer terms is called a product ________.


A) solution
B) concept
C) image
D) proposal
E) lining

Correct Answer:

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