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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    Identify the Major Sources of External New Product Ideas and Explain
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Identify the Major Sources of External New Product Ideas and Explain

Question 60

Question 60

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Identify the major sources of external new product ideas and explain why these sources offer advantages over internal sources.

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