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Shoe Trends, a Company That Manufactures Formal Shoes for Men

Question 35

Multiple Choice

Shoe Trends, a company that manufactures formal shoes for men and women, offers to give its customers $10 for an old pair of shoes when they buy a new pair. In essence, they're reducing the price of the new shoes by $10. What is this type of price adjustment called?


A) functional discount
B) captive product pricing
C) seasonal discount
D) trade-in allowance
E) by-product pricing

Correct Answer:

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