Questions a Company Should Consider If a Competitor Initiates a Price

Multiple Choice

Questions a company should consider if a competitor initiates a price change include all of the following EXCEPT ________.

A) "Are other competitors going to respond?"
B) "What will happen to the company's market share if it does not respond?"
C) "Is the price change temporary or permanent?"
D) "Why did the competitor change the price?"
E) "How can we improve our product?"