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    Principles of Marketing
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    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    A Conventional Distribution Channel Consists of One or More Independent
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A Conventional Distribution Channel Consists of One or More Independent

Question 118

Question 118

True/False

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

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