In Designing the Marketing Channel, a Company Must Balance Customer

Multiple Choice

In designing the marketing channel, a company must balance customer needs and wants with ________.

A) the need to make a profit
B) the requirement to find channel members to fill all the steps
C) the firm's position in the customers' minds
D) the desire to be "the best" in all service areas
E) the firm's resources and skills to provide all the desired services