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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Advertising Involves a Personal Presentation by the Firm's Sales Force
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Advertising Involves a Personal Presentation by the Firm's Sales Force

Question 135

Question 135

True/False

Advertising involves a personal presentation by the firm's sales force for the purpose of making sales and building customer relationships.

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