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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    What Is Personal Selling? What Are the Advantages and Disadvantages
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What Is Personal Selling? What Are the Advantages and Disadvantages

Question 137

Question 137

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What is personal selling? What are the advantages and disadvantages of a firm using personal selling to promote a product or service?

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Personal selling is the most effective t...

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