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  3. Study Set
    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    The Key Is to ________ Traditional Mass Media with Online
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The Key Is to ________ Traditional Mass Media with Online

Question 42

Question 42

Multiple Choice

The key is to ________ traditional mass media with online, mobile and social media to best engage customers, communicate the brand message, and enhance the customer's brand experiences.


A) prioritize
B) integrate
C) utilize
D) design
E) spend on

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