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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    In a Communication Process, a Receiver Assigns Meaning to the Symbols
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In a Communication Process, a Receiver Assigns Meaning to the Symbols

Question 37

Question 37

Multiple Choice

In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.


A) integrating
B) reciprocating
C) acknowledging
D) decoding
E) coordinating

Correct Answer:

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