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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Communications Technologies Such as Cell Phones and the Internet Give
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Communications Technologies Such as Cell Phones and the Internet Give

Question 84

Question 84

True/False

Communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these technologies also give consumers more control over the advertising messages they receive.

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