Which of the Following Statements Is Most Likely True Regarding

Multiple Choice

Which of the following statements is most likely true regarding the competitive-parity method?

A) This method involves starting with total revenues, deducting operating expenses and capital outlays, and then devoting some portion of the remaining funds to advertising.
B) It is based on the availability of funds rather than on opportunities.
C) It wrongly views sales as the cause of promotion rather than as the result.
D) In this method, promotion budgets are set to match competitors' outlays.
E) This method involves setting the promotion budget at a certain percentage of current or forecasted sales.