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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Why Should a Company Be Concerned About Integrating Communications from Different
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Why Should a Company Be Concerned About Integrating Communications from Different

Question 60

Question 60

Essay

Why should a company be concerned about integrating communications from different sources within the company?

Correct Answer:

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Customers won't separate confl...

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