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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Discuss the Percentage-Of-Sales Method Used for Setting the Total Budget
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Discuss the Percentage-Of-Sales Method Used for Setting the Total Budget

Question 58

Question 58

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Discuss the percentage-of-sales method used for setting the total budget for advertising.

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