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A Consumer Is Reading a Magazine with an Advertisement, but Due

Question 117

Multiple Choice

A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is not able to grasp its key points. In the context of the communication process, this unplanned static or distortion is called ________.


A) noise
B) encoding
C) feedback
D) response
E) decoding

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