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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    An Appeal That Attempts to Stir Up Either Negative or Positive
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An Appeal That Attempts to Stir Up Either Negative or Positive

Question 119

Question 119

Multiple Choice

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.


A) rational
B) structural
C) emotional
D) moral
E) standard

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