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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    Personal Communications About a Product Between Target Buyers and Neighbors
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Personal Communications About a Product Between Target Buyers and Neighbors

Question 36

Question 36

Multiple Choice

Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________.


A) personal selling
B) direct marketing
C) public relations
D) buzz marketing
E) word-of-mouth influence

Correct Answer:

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