How Can Public Relations Have a Strong Impact at a Much

Multiple Choice

How can public relations have a strong impact at a much lower cost than advertising?

A) The firm can pay for content to be spread.
B) Interested consumers can create the content on their own and spread it.
C) Interesting brand stories, events, videos, or other content can be shared by sources out of the company's control, but to its benefit.
D) Advertising agencies can minimize the impact of competitors' news.
E) Advertising costs have changed dramatically due to changing technologies.