Which of the Following Best Explains Why Public Relations Is

Multiple Choice

Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives?

A) Public relations departments are typically large divisions within corporations.
B) The time and costs associated with public relations prohibit its extensive use.
C) Public relations specialists lack the skills necessary to work with marketing experts.
D) Many public relations professionals see their jobs as communicating, not brand building.
E) The public relations department handles stockholders and legislators but not employees.