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    Principles of Marketing
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    Exam 15: Advertising and Public Relations
  5. Question
    Changing Technologies, Especially with Digital Content, Is Significantly Increasing the Role
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Changing Technologies, Especially with Digital Content, Is Significantly Increasing the Role

Question 80

Question 80

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Changing technologies, especially with digital content, is significantly increasing the role of public relations in a firm's integrated marketing communications program.

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