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    Principles of Marketing
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    Exam 16: Personal Selling and Sales Promotion
  5. Question
    In a Product Sales Force Structure, No Single Salesperson Can
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In a Product Sales Force Structure, No Single Salesperson Can

Question 121

Question 121

True/False

In a product sales force structure, no single salesperson can become an expert in all of the product categories, so product specialization is required.

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