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    Principles of Marketing
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    Exam 17: Direct, Online, Social Media, and Mobile Marketing
  5. Question
    AmazonCom and GEICO Approach Customers Via Web Sites or Mobile
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AmazonCom and GEICO Approach Customers Via Web Sites or Mobile

Question 108

Question 108

Multiple Choice

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of ________ marketing.


A) mass
B) niche
C) individual
D) multi-level
E) direct

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