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    Principles of Marketing
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    Exam 17: Direct, Online, Social Media, and Mobile Marketing
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    Which Term Refers to an In-Store Machine That Allows a Customer
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Which Term Refers to an In-Store Machine That Allows a Customer

Question 106

Question 106

Multiple Choice

Which term refers to an in-store machine that allows a customer to order merchandise not carried in the store?


A) kiosk
B) automated teller machine
C) virtual catalog
D) interactive TV
E) direct-response device

Correct Answer:

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