Multiple Choice
Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________.
A) straight product extension
B) product invention
C) product adaptation
D) communication adaptation
E) standardized global marketing
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: Companies that go global confront several major
Q3: Explain why a global company would need
Q4: Changing promotions to suit local markets is
Q5: Which of the following is NOT a
Q6: Hilton helps others run their hotels by
Q7: Why is it important for companies to
Q8: The exchange of U.S. wheat for Russian
Q9: Through _, an organization in the foreign
Q10: Which of the following is an example
Q11: A(n) _ serves to limit the amount