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  3. Study Set
    Principles of Marketing
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    Exam 19: The Global Marketplace
  5. Question
    Explain Why a Global Company Would Need to Make Adjustments
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Explain Why a Global Company Would Need to Make Adjustments

Question 3

Question 3

Essay

Explain why a global company would need to make adjustments to a highly standardized promotion campaign for different markets.

Correct Answer:

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