For the Medical X-Ray Market, Du Pont Initiated a Formal

Multiple Choice

For the medical x-ray market, Du Pont initiated a formal positioning study among hospital administrators, radiology department administrators, and technical managers in order to identify the firm's relative standing and the specific needs (criteria) for each level of buying influence within each potential segment. This provides an illustration of segmentation on the basis of:

A) the importance of purchase.
B) attitude toward vendors.
C) value-in-use.
D) key criteria.
E) decision-specific conflict.