Multiple Choice
Which of the following statements concerning business market segmentation is(are) true?
A) The decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm.
B) In evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.
C) Segmentation decisions can be reversed more easily in the business market than in the consumer market.
D) all of the answer choices.
E) Both the decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm and in evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.
Correct Answer:
Verified
Correct Answer:
Verified
Q52: In time series analysis, the seasonal component
Q53: Which of the following are true of
Q54: By directing its resources to all of
Q55: The Delphi technique is particularly well suited
Q56: A _ is a group of present
Q58: The microsegmentation of business markets center on
Q59: _ techniques have as their objective the
Q60: _ data is used to distribute inventory
Q61: Estimating demand within market segments is of
Q62: For the medical x-ray market, Du Pont