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    Business Marketing Management B2B Study Set 1
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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
  5. Question
    The Personal Characteristics of Decision-Makers in Buying Centers, Such as Their
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The Personal Characteristics of Decision-Makers in Buying Centers, Such as Their

Question 97

Question 97

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The personal characteristics of decision-makers in buying centers, such as their decision style and confidence, are examples of macrolevel bases of segmentation.

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