Multiple Choice
Which of the following is an example of media convergence?
A) Phillip Morris becomes Altria.
B) Microsoft cooperates with NBC to create MSNBC.
C) ABC presents Who Wants to Be a Millionaire?
D) Bank America buys HSBC Bank.
E) Ford purchases Chrysler.
Correct Answer:
Verified
Correct Answer:
Verified
Q80: _ opportunities are the extras a medium
Q81: Media convergence will reduce promotional opportunities for
Q82: Until recently, with respect to media cost
Q83: Buying the medium that reaches the most
Q84: Discuss the important role media planners have
Q86: Before going to flighting, what factors should
Q87: Media core values interact with creative messages
Q88: A media research department today could do
Q89: Describe the trends affecting media planning.
Q90: Media planning is so key to effective