Short Answer
Buying the medium that reaches the most prospects first and then working down to media that reach the smallest portion of the audience is called the ________ strategy.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q78: List some fundamental characteristics of the media
Q79: Research has shown networks have distinctive brand
Q80: _ opportunities are the extras a medium
Q81: Media convergence will reduce promotional opportunities for
Q82: Until recently, with respect to media cost
Q84: Discuss the important role media planners have
Q85: Which of the following is an example
Q86: Before going to flighting, what factors should
Q87: Media core values interact with creative messages
Q88: A media research department today could do