Solved

Of the Four Primary Elements That a Media Planner Deals

Question 21

Multiple Choice

Of the four primary elements that a media planner deals with to develop a final media plan, the one that focuses on the length of time that a campaign will run, is:


A) frequency.
B) coverage.
C) continuity.
D) distance.
E) range.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q16: A schedule for purchase of space in

Q17: Claritas Corporation developed an innovative method of

Q18: The summary phase of a media plan

Q19: _, or coverage, it is one of

Q20: In a CPM approach to comparing what

Q22: GM's placement of a Chevy Camara in

Q23: Unbundling has given media executives a primary

Q24: In dealing with specialized media, media planners

Q25: The need for product demonstration or use

Q26: Interactivity is enhanced by technology that:<br>A)allows people