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    Exam 8: Using Television
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    The Basic Audience-Measurement Statistic for Television Is
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The Basic Audience-Measurement Statistic for Television Is

Question 89

Question 89

Multiple Choice

The basic audience-measurement statistic for television is:


A) GRP.
B) TiVo factor.
C) the rating point.
D) frequency.
E) share.

Correct Answer:

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